What is digital marketing and 3 Tips of digital marketing 2025

“Digital marketing is how you stand out, speak up, and scale in a crowded digital space. Being online isn’t enough—it’s how you show up that counts.”

Digital marketing strategy illustration

With people spending more than 6 hours online in internet and in countries like india more than 7-9 hours spending with internet ,including streaming, social media, mobile usage

Digital marketing is constantly evolving, so you have to keep up with the latest developments. For example, three years ago, Threads didn’t exist, X was Twitter, and nobody knew anything about ChatGPT.

3 Tips Of Digital Marketing in 2025

  1. What is digital marketing?
  2. How does digital marketing works?
  3. Online marketing channels?

               -Search Engine Optimization(SEO)

               -Search Engine Marketing(SEM)

               -Email Marketing

               -Content Marketing

               -Social Media Marketing

1.What is digital Marketing?

What is digital marketing?

Digital marketing is a way for businesses and brands to connect with potential customers through online channels. Channels may include websites, organic social media, paid social, search engine marketing, search engine optimization (SEO), email marketing, digital advertising, and more.

2. How does digital Marketing works?

Businesses can take the time to build out a long-term digital strategy or get started immediately, by setting up a digital marketing campaign. Either approach allows for tailoring messaging to audiences, testing different creative assets, and optimizing content based on the results of digital marketing efforts. The ability to customize and adapt digital marketing can benefit businesses in any industry.

3.Online Marketing Channel?

You now know what digital marketing is and what the benefits are, but how do you use it?

Here are the digital marketing channels you can use to grow your business.

Search Engine Optimization( Seo)

Short answer of Seo
What is seo?

In digital marketing search engine optimization is the process of getting traffic from free, organic, editorial or natural search result in search engine like google

Its aim to improve your website position in search engine results page ( SERPs or SERP)

Short answer of SERPs or SERP – are google’s response to a user’s search query

A well Structured Seo Strategy involves

  • Using relevant keywords
  • Ensuring quality backlink
  • Implementing technical Seo practise

SEO attracts visitors who are actively looking for your product or service, but it takes time to work. It’ll likely be months before you see results, but it’s well worth the wait and effort.

 

Here some Example Of SEO

  • Organic search delivers 53% of all website traffic, According to a 2019 brightEdge Study
  • More than 8.5 Billion Search happens everyday on google search and google own 91% of the global search engine marketing

 

Search Engine Marketing (SEM)

 Is a Digital marketing strategy about promoting a website through paid advertising

 

While the industry term once referred both organic search activities such as search engine optimization and paid it now refers almost exclusively to paid search advertising

 

The most popular form of search engine marketing (SEM) is pay-per-click (PPC) advertising,like the ads you see on google ,facebook ,and other social media sites

What is digital marketing?

Now Lets take a look at how SEM campaign work from the marketing perspective

  • Content keywords research and select of keywords related to their website or product
  • Select a Geographic location for the ad to be Displayed within
  • Ad quality 
  • How the ad will perform

    With an increasing number of consumer researching and shopping for product online search engine marketing has become a crucial online marketing strategy for increasing a company reach.

     

    However,its can be costly, especially it you don’t have well through-out strategy behind it,and stop working when you pay stoping

3.Content Marketing

Content marketing is the process of planning,creating,and sharing valuable content to attract and engage a specific audience in digital marketing

Create content the matter the voice and tone you want establish for your brand

content Marketing
Content Marketing

This types of online marketing can come in many forms including

  • Blog Post
  • Videos
  • Case Studies
  • E-book and newsletters
  • Podcast

  • Infographic

Content Marketing educating,entertains and solving consumer pain.

According to contenting marketing institute 75% of respondents say content marketing is pivotal to building brand trust and awareness target audience